In February 2018, Astrid S was named Spellemann of the Year at Norway’s Spellemannprisen, the first female artist to win that top honour since 2003. She was 21. The award confirmed her as one of Norway’s biggest pop exports. Her finances are a different story, and a more complicated one than most “net worth” pages suggest.
This guide separates what is documented (company accounts, tax-list figures, career milestones) from what is guesswork. It also explains why a single dollar figure for Astrid S would be misleading.
Astrid S Quick Facts
| Detail | Information |
|---|---|
| Full name | Astrid Smeplass |
| Born | 29 October 1996, Rennebu (village of Berkåk), Norway |
| Age (October 2026) | 29 |
| Nationality | Norwegian |
| Occupation | Singer, songwriter |
| Breakthrough | 5th place, Idol – Jakten på en superstjerne (2013) |
| Studio albums | Leave It Beautiful (2020), Joyride (2024) |
| Own record label | Joyride (since 2025) |
| Net worth | Not publicly confirmed |
| Company revenue, 2024 | NOK 8.89 million (Turn Up AS, not personal income) |
Astrid S Net Worth 2026: Is There a Verified Number?
No. I could not locate a net worth estimate from Forbes, Kapital or any comparable outlet with a named methodology and a publication date. Websites that do publish round figures rarely show their work, so this article does not repeat them.
What exists is a set of real but partial data points, all in Norwegian kroner (NOK):
- Company revenue. Astrid owns 100% of Turn Up AS. DN reported that revenue rose from NOK 6.8 million in 2019 to NOK 9.9 million in 2020, with NOK 3.3 million of that year’s income coming from pandemic-era public support. TV 2 reported NOK 6.3 million in 2021 and NOK 13.8 million in 2022. Finansavisen reported that 2023 revenue fell to NOK 7.6 million. Company-registry data aggregated by 21st.ai shows NOK 8.89 million in 2024.
- Company profit and equity. The same registry data lists a 2024 annual result of about NOK 311,000 and equity of roughly NOK 5.16 million.
- Salary and dividends. In 2023 she paid herself about NOK 945,800 in salary, per Finansavisen, down from roughly NOK 1.7–1.8 million the year before. For 2020, Finansavisen put the dividend at NOK 900,000, while DN’s headline said “over one million.” Small differences like this are common in secondary reporting.
Tax-list figures
Norway publishes taxpayers’ income and wealth every year. The 2019 list, as shown by E24, had Astrid Smeplass at NOK 1,636,078 in income and NOK 3,333,776 in wealth. Nettavisen reported a 2021 income of NOK 1,919,370. A later Nettavisen piece on the Hver gang vi møtes cast put her income at about NOK 1.1 million and wealth at about NOK 3 million. I could only read the search snippet of that article, so treat it as indicative.
Why these numbers don’t add up to a net worth
Tax-list figures are net numbers after deductions, as outlets like Dagbladet caution each year. They also don’t capture everything an artist may own. Company revenue is not profit, and profit is not personal wealth. Adding the pieces together would double-count some of them, so I haven’t given a combined figure.
The honest summary: the documented numbers point to a comfortable, but not blockbuster, financial position by global pop standards. They don’t support a precise estimate.
Who Is Astrid S? Early Life and Background
Astrid Smeplass grew up in Berkåk, a tiny village in Rennebu. Wikipedia notes she played piano at home and flute in her school’s marching band. She found classical music too confining and taught herself guitar. She began writing songs inspired by John Mayer and learned English at around 13.
At 11 she received the “Drømmestipendet” scholarship from Norsk Tipping and the Norwegian Council for Cultural Schools, according to the Norwegian encyclopedia SNL. Then came television. In 2013, at 16, she finished fifth on Norway’s Idol. One biography reports she left high school about a year later to pursue music full-time.
Career Highlights
Breakthrough years (2014–2017). After a Sony/ATV publishing deal and a Universal Music signing, she released “2AM,” which reached the US in 2015. She then guested on Matoma’s “Running Out,” Avicii’s “Waiting for Love” remix EP and Shawn Mendes’s “Air.” Her self-titled 2016 EP included “Hurts So Good,” and she supported Troye Sivan on his European tour. In 2017 she released the Party’s Over EP and sang backing vocals on Katy Perry’s “Hey Hey Hey.”
Awards. She won Best Norwegian Act at the 2015 MTV EMAs and took the Spellemann newcomer prize for 2016, followed by the top award in 2018, per Wikipedia’s awards list.
Brand and screen work. In April 2019 she became the face of Fendi’s F is for Fendi campaign. In 2021 she played Cinderella in the Norwegian film Tre nøtter til Askepott and released her first Norwegian-language original, “Når snøen smelter.”
Albums. Her debut album Leave It Beautiful came out on 16 October 2020. Joyride followed on 24 May 2024. Her credits also include several collaborations with Röyksopp.
Going independent (2025). According to Wikipedia, she parted ways with Universal after her original contract ended and now releases music through her own label, Joyride, with a distribution deal via Gladstone Music Group. Her Hver gang vi møtes performances in 2025 produced a No. 1 single in Norway (“Det regner i Oslo”) and an EP that peaked at No. 2 on the Norwegian albums chart. On 2 July 2025 she sang the Norwegian national anthem before a Women’s Euro match against Switzerland.
How Astrid S Makes Money
Her filings don’t break income down by source, so any precise split would be invention. Artists at her level typically earn from recorded music and publishing royalties, live performance, brand work and songwriting credits. Her own accounts sit in a company whose registered purpose covers artistic activity, advisory work and investment, according to registry data.
Songwriting credits have mattered too. After similarities were noted between French Montana’s “How You King?” and her song “Jump,” she was credited as a co-writer and compensated. The amount was not disclosed.
The 2025 move to an independent label could change her economics in either direction. Owning more of her recordings can raise margins, but she now carries more of the cost and risk. No financial results for that period were available.
Endorsements, Business Ventures and Investments
The Fendi campaign is the best-documented endorsement. The fee was never made public. Separately, a company called BY ASTRID AS is registered with the purpose of developing and marketing products and textile concepts for Astrid S, according to registry notices. I found no reporting on its revenue or profit.
I found no verified information on property holdings, vehicles or other investments, so this article does not describe her lifestyle or assets.
Frequently Asked Questions
What is Astrid S’s net worth in 2026?
It is not publicly confirmed. No credible financial outlet I could find has published a sourced estimate. Her company Turn Up AS reported revenue of about NOK 8.89 million for 2024, and tax-list wealth figures in earlier years were around NOK 3 million, but neither is a net worth.
How old is Astrid S, and where is she from?
She was born on 29 October 1996 and turns 30 later this month. She is Norwegian, from the village of Berkåk in Rennebu.
How does Astrid S make her money?
The public record shows income flowing through her company, Turn Up AS. Music, performance and brand work are the likely sources, but her filings don’t itemize them.
Did Astrid S leave Universal Music?
Yes, according to Wikipedia, citing VG’s reporting. Her original contract ended in 2025, and she now releases music through her own Joyride label with distribution from Gladstone Music Group.
Is Astrid S’s company revenue the same as her income?
No. Turn Up AS’s 2024 revenue was about NOK 8.89 million, but its reported annual result was only around NOK 311,000 after costs. Her personal income is a separate figure, shown on Norway’s tax lists.
Conclusion
Astrid S has built a durable, award-winning career from a village of a few hundred people. Her business accounts show a company with meaningful revenue that swings sharply from year to year, as touring and release cycles do. Whether the independent route pays off should become clearer as her next accounts are filed. Until a credible outlet publishes a sourced estimate, the most honest answer to “What is Astrid S worth?” is that nobody outside her inner circle knows. We’ll update this article when verifiable figures appear.
Sources & References
- Wikipedia, Astrid S: biography, awards, 2025 label change.
- Wikipedia, Astrid S discography: releases and chart data.
- Wikipedia, Joyride (Astrid S album): release date and singles.
- Store norske leksikon, Astrid S: early life and 2025 TV appearance.
- DN, Kraftig resultatløft for Astrid Smeplass i fjor: 2019–2020 company revenue.
- Finansavisen, Millionene renner inn for Astrid S (2021): 2020 results and dividend.
- TV 2, Millionene renner inn for Astrid S: 2021–2022 revenue.
- Finansavisen, Inntektsfall på over 6 mill.: 2023 revenue and salary.
- 21st.ai, Turn Up AS company summary: 2024 registry figures (secondary aggregator of Brønnøysund data).
- E24, Skattelister 2019: income and wealth entry.
- Nettavisen, Kygo troner listen: 2021 income.
- Nettavisen, Dette tjente «Hver gang vi møtes»-artistene: search snippet only; verify before publishing.
- Dagbladet, Formuen forduftet: caveats on how tax-list figures are calculated.
- Registry notices, BY ASTRID AS: company purpose.
- goout.net, Astrid S: school and early-career details.
